CP Kelco

About the Client

CP Kelco is a leading global supplier of specialty hydrocolloids, with more than 3,500 customers in over 100 countries worldwide. They are a manufacturing giant, servicing multiple industries, such as the food, pharmaceutical, personal care, household and consumer products.

The Situation

CP Kelco’s products are complex and their applications/uses are broad. A clear, concise message and theme needed to be developed to help prospective buyers fully understand the potential of the product offering.

Problem Solved

Mopdog developed a branding campaign to support the idea that if a client can imagine it…CP Kelco can make it happen. The “What if…You CAN!” campaign was launched and has grown to become their brand, recognized globally.