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Aroma Ridge
Consumer Goods & Services

ABOUT THE CLIENT

Aroma Ridge selects beans from coffee-producing countries and roasts them to perfection in small batches.

SITUATION

The parent company, Rona, Inc., needed to establish a new corporate identity for its growing coffee and gourmet food business. Several marketing communication tools, including an eCommerce website, needed to be updated in order to meet customer needs.

PROBLEM SOLVED

Mopdog developed Aroma Ridge, a new name for the company, to best describe the product offering and direction. Product packaging, corporate identity, business package design and other marketing communication tools were developed to match the new brand.