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Field Coffee
Manufacturing

ABOUT THE CLIENT

Field Coffee is a full-service coffee roaster located in Atlanta, offering an array of brews and teas to the office coffee and vending industry.

SITUATION

Although the owner has decades of experience, and family history, in the coffee roasting business, Field Coffee did not have much of a branded base to work from. The company was also anxious to launch a new product line, Field Coffee single serve cups.

PROBLEM SOLVED

The Mopdog team worked to craft a brand emphasizing Field Coffee’s heritage and expertise in the industry. This branded identity was used in a business pack, as well as product packaging—shipping boxes, cartons and bags. Mopdog also built a robust website, including eye-catching taglines and product shots, and designed advertisements for trade publications.