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Carter & Clark
Professional Services

About the Client

Carter & Clark is one of the nation’s premier land surveying firms, providing services to nationally acclaimed residential, commercial and public sector builders.

Situation

For the first time, Carter & Clark was invited to attend the DR Horton National Vendor Show in Las Vegas. The format was a round robin of presentations. This meant the Carter & Clark team had to put on a “show” every ten minutes, for hours, two days in a row. Besides the logistic challenges, the content needed to be unique, engaging and informative.

Problem Solved

The Mopdog team scripted a “Behind the Brand” mockumentary with rock-themed music, graphics and celebrity references. Mopdog completed a video shoot with several costume, makeup and wig changes that transformed the Carter & Clark partners into stars. As part of the package, Mopdog also designed a “concert” t-shirt and VIP pass with take away information. Carter & Clark won the “Battle of the Brands,” built relationships with DR Horton Minneapolis, Baton Rouge, Hawaii and Coastal Carolina divisions, and broke internal records in order volume.