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Atlanta Beat
Sports & Entertainment

About the Client

The Atlanta Beat was an American professional soccer club based in Atlanta, Georgia that joined Women’s Professional Soccer as an expansion team.

The Situation

The team’s name was announced to be The Atlanta Beat on June 18, 2009. Besides a logo, The Atlanta Beat did not have any other promotions or branded advertising to engage their new fans and potential supporters.

Problem Solved

Mopdog developed a strategic communications plan for The Atlanta Beat team, aimed at better connecting them with donors and, more importantly, enhancing the fan experience at games. Our design work included e-communications, posters, rosters and player trading cards. We also created billboards and designed several ads that positioned their brand more aggressively in the marketplace.