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Healthcare Solutions – “Les the Squirrel”
Health Care

About the Client

Healthcare Solutions, Inc., a health services company, delivers solutions and expertise to the property and casualty markets serving more than 750 customers in workers’ compensation and auto/PIP markets.

Situation

Healthcare Solutions wanted to launch a campaign to promote existing services and increase customer engagement. The campaign would reach customers through a number of outlets including email, video and direct mail.

Problem Solved

Mopdog created “Les the Squirrel,” an original animation brought to life in a series of videos. Les has been featured getting into many accidents, which required workers’ compensation. Through circulation of a series of electronic methods and non-electronic methods—direct mail, calendars and acorn stress balls—Les the Squirrel educated viewers while promoting Healthcare Solutions services.