Mansour Center

About the Client

Since 1960, The Center for Family Resources (CFR) has helped thousands of low-income families with employment, leadership development programs, mentoring opportunities, financial assistance, education and housing services.

The Situation

The Mansour Center is a contemporary events facility, owned and operated by CFR. Revenue generated by the Mansour Center, through event management and room rental, provides direct financial support for CFR programs.

Problem Solved

As part of the branding initiative for CFR, a brand perception survey was completed to identify unique attributes, strengths and market position. Then, Mopdog Creative + Strategy created corporate branding, including a logo, business cards and letterhead.