E. Smith Heating & Air
Consumer Goods & Services

About the Client

E. Smith Heating & Air Conditioning is an HVAC company serving the residential and commercial markets in North metro Atlanta.


E. Smith needed to recreate their identity, while also keeping their long-running local, family-owned feel/tone.

Problem Solved

Mopdog recreated E. Smith’s “E. Man,” and developed an updated look that focused around a “50 years of service” theme. This brand was used to create a business package, as well as seasonally printed newsletters mailed to customers. Mopdog worked with E. Smith to launch and implement social media platforms, including Facebook, Twitter and Google+.