Strategy
How to Strengthen Your Brand Through Online Presence
Building a reputation can be hard, and building one online can be even harder. When you’re trying to establish a recognizable and solid brand, how you appear online can be one of the biggest question marks of the whole process. In a community so vast, how do you get your brand to stick out? More…
Read MoreGet Ready: Fall is Here!
It is now officially fall, which means the weather will become cooler, the leaves will turn different shades of orange and jeans will be more comfortable than shorts! In addition to all the seasonal changes we know and love, fall also brings with it the opportunity to shake up some of the themes you’ll use…
Read MoreFacebook Pages Update Is Serious Business
If you’re reviewing your company/organization’s Facebook Page and thought that something seemed off, then we’re happy to let you know it’s not just you! Facebook Pages has updated the look. As you know, Personal Profiles are for non-commercial use and represent individual people. Facebook Pages look similar to personal profiles, but offers unique tools for businesses, brands and…
Read MoreCreative Coffee Flavors With Aroma Ridge
At Mopdog Creative + Strategy, we pride ourselves not only on the quality of work we put into each project, but also on the excellent companies and clientele we get to work with. It’s always a huge joy for us to work on exciting projects, and over these past few months, we’ve had the opportunity…
Read MoreAlgorithms Galore
Over the span of its existence, Facebook has made a habit of updating its website quite frequently. With every update, there are cries of outrage from people who swear they’ll quit Facebook if the website doesn’t change back. Those people rarely ever leave, though, and that has led Facebook to keep doing what it does.…
Read MoreSuccessful Event Execution: Warm Welcome, Grateful Goodbye
The Diamond Blackfan Anemia Foundation (DBAF) recently held the 14th International Consensus Conference. The bi-annual event brings together scientists, researchers and academics from all over the world who are focused on identifying therapies and strategies to improve the quality of life for patients and families facing this rare bone marrow disorder which leads to a…
Read MoreSocial Commerce: Making Social Media Work For You
Here in 2016, we’ve finally reached a time when the “what if” of social media platforms have seemingly dissipated. No one’s wondering whether Facebook will become the new Myspace or if Google+ will catch on, and more importantly, we finally understand how we can use the established tools in front of us. While most businesses…
Read MoreTeamwork Makes the Stream Work: Periscope vs. Meerkat
As we’ve become more dependent on mobile technology, app-based marketing has become just as important as print or online marketing. This year, the “new big thing” was mobile streaming technology. Q1 of 2015 saw the rise of startups such as Meerkat and Periscope apps that allow people to live-stream major events or updates from their…
Read More‘Star Wars: The Fanbase Awakens’
To many movie fans, Christmas is coming twice in December. A week before ol’ Kris Kringle climbs down chimneys across the globe, a brand new Star Wars movie will be arriving in theaters everywhere. Of course, this isn’t exactly news to most people. Movie fans have been buzzing about Star Wars: The Force Awakens since…
Read MoreAre you haunted by live video apps? Let Mopdog ease your streaming fears.
From Red Bull to General Electric to Adidas, major companies are streaming live video across newly emerging social media platforms to promote product releases, event sponsorships, celebrity endorsements, expert Q&As and behind-the-scenes reveals. But, delving into this viral realm can be spooky for some marketing agencies and small companies. Live video streaming can be a…
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