Strategy
New Year, New Business
Bill and I are amazed to look back and reflect on how much can change in business in one year. In 2017 alone, we were able to welcome many new clients to the Mopdog family, including Blue Frog Lighting, Cobb Antique Mall, Cobb Community Foundation, Cornerstone Cookie Gifts, Eric McCrite Company, Georgia Cares, Lau &…
Read MoreAvoidable Press Release Fails to Keep in Mind
There’s no doubt you’ve come across a few press release disasters in the news. You’ve probably seen them and either laughed and thought, “I’m glad that wasn’t my business,” or if you’re like me, you cringed at the horrible grammar and spelling mistakes and stopped reading. Yes, I am that girl – the one that…
Read MoreThe Power of Print
It’s no secret that we live in a digital world. Technology advances daily, younger and younger children are becoming addicted to their devices and business are reaching their audiences online. Still, there’s nothing greater than watching people stop in their tracks when they’re caught off guard by amazing print advertising. Maybe it’s a billboard that…
Read MoreInsight into Staying in the Inbox
With 72.5 percent of consumers preferring to receive communication from businesses solely via email, not through SMS text messaging, app notifications, direct mail or any other methods, the hope for businesses with their e-communications efforts is still alive (Adestra). Following are key findings from the 2017 Consumer Digital Usage and Behavior Study by Adestra, and…
Read MoreDon’t Circle the Square
If you live in or near the Marietta area, you understand just how frustrating it is to circle the Marietta Square over and over again until you finally come across an available parking spot. We were fortunate enough to be able to tackle this issue with the City of Marietta by promoting the many other…
Read MoreThe Results are In!
You may recall the Technology Through the Ages Survey we created based on a discussion over lunch about how technology knowledge and use differs through the generations. We had fun coming up with questions and spreading the word to find our answers. Thank you to the dozens of readers from ages 23 – 73 that…
Read MoreA Balancing Act
It’s hard to conduct business with a few dozen clients that all have multiple projects happening in the agency if there’s not a solid foundation of organization. Who is working on which project? Has the design and layout been approved by the client? Did the right pieces get sent to print? These are all essential questions…
Read MoreDoggone Good Branding
Pathway Health has been a client of ours for a while now, so rest assured our tails were wagging at the opportunity to enhance the branding and messaging for INTERACT®, a collaboration between the INTERACT® founder, Pathway Health and Florida Atlantic University (FAU). INTERACT® is an acronym for “Interventions to Reduce Acute Care Transfers.” Interventions is a quality improvement program…
Read More7 Mobile Design Enhancers
Far too often, design is emphasized and well thought out when it comes to user experience on desktops and laptops, but ignored for mobile user experience. With 85 percent of smartphone users browsing the Internet on their mobile devices, mobile design cannot be overlooked (Adestra). Following are the top seven ways to enhance your…
Read MoreLike, Retweet, Share, Pin – Do it All! It’s Social Media Day!
Whether for personal fun or business marketing, many of us around the office enjoy our social media! How can you choose from Instagram, Pinterest, Twitter, Facebook, LinkedIn, etc.? We’ve got them all up and being used today in honor of Social Media Day! Social Media Fun Facts: More people own a cell phone than a…
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