Creative
Take Away Some Gifting Advice on National Give Something Away Day
Hold on tight to that silly plush toy, playful squeeze ball or perfect free writing pen on your office desk…because today is National Give Something Away Day.
Read MoreWe Are Living in a Digital World, and Marketing to a Digital World
Last month Mopdog attended Digital Summit Atlanta. For two days, the summit offered more than 40 sessions about content strategies, social innovation, UX design, emerging mobile technologies and analytics by leading speakers from Twitter, Microsoft, CNN and Coca-Cola.
Read MoreBoys & Girls Clubs ‘Open the Door’ to Great Work by Mopdog
In the last few months, the partnership between Mopdog and the Boys & Girls Clubs of Metro Atlanta (BGCMA) has truly blossomed. Mopdog has provided creative expertise in collaboration with leaders from several departments at BGCMA—fundraising, marketing, special events, resource development and programming. The focus has largely been on infusing a new look cohesively throughout every piece of collateral, based on the ‘Open the Door to Possibilities’ theme. Our professionally designed pieces have been used to craft direct mail pieces (newsletters, invites and donation cards) and event signage for an annual fundraiser.
Read MoreSpecial Delivery: Mopdog Puts It All Down On Paper
Receiving a piece of direct mail is a surprising and personal way to gain valuable information. Although well-crafted messaging and engaging design might require more time and attention, the ROI is worth the work. In fact, according to PrintIsBig.com, “U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.”
Read MoreSilence is golden…sometimes.
Out of our entire dog pack, Mopdog Intern Chris Vroman is often the perfect man for any job. To show the world a bit of Chris’ irreplaceable, raw talent, our in-house video production team created a video series with our intern at his finest. To view Episode Four of this series, click the image below or follow…
Read MoreOur Viral Video Director Is Ready for His Close Up
The project started as a mission for our internal team to stretch our creativity. Our CEO and creative director, Bill Musial, always says he hires experienced marketing professionals, so Mopdog can create, develop and promote out-of-the-box ideas for ourselves, and similar solutions for our clients.
Read MoreJoin In on the Fun for National Limerick Day!
A limerick is a short, nonsensical poem that is meant to invoke humor. Limericks are set up in a simple rhyming structure—AABBA—making it easy for anyone to write one! At Mopdog, our graphic designers are constantly challenged to create fun illustrations. But this time, it was our writing staff’s turn to stretch our creative muscles.
Read MoreMopdog Productions Skillfully Mix Video, Animation and Sound
If content is king, than video is a vixen—visually appealing to get all the attention. The amount of footage rolling across the Internet and, more importantly, the rate of online video viewership has risen sharply this year. In 2012, video traffic already accounted for 57 percent of all Internet activity, and analysts project that number to rise to 69 percent by 2017.
Read MoreMopdog Shares Its App-titude!
Mopdog was brought in by HealthLink Dimensions, after the creation of the mobile app to market the product for a successful launch. Mopdog crafted the marketing artwork for the connector, including an app logo and ad featured on the Concur App Center.
Read MoreMopdog’s In-House Fashionistas Share Style Secrets for Any Professional
You may have a clear since of style, but is your look coming through as a successful personal brand? It is important in the professional world to take an honest look at how colleagues and clients see you, and ultimately quickly view your skill level. In this day in age, the business side of yourself is not always presented in person, but often as an online persona.
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