What Goes into a Brand?

When you think of a company brand, what comes to mind? Your initial thoughts might be the logo and tagline of the company, and you’re not wrong. But those two elements only scratch the surface of the various pieces that must come together to form an entire brand. The biggest focal points when developing a…

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Chase the Rabbit

There’s no greater feeling than supporting local businesses and seeing them thrive! This week is American Craft Beer Week, so we are highlighting an amazing client of ours…Red Hare Brewing Company! Needing a recognizable and appealing identity, we were able to design a logo for them so they could obtain their licenses and start brewing.…

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Work-Life Balance: Finding Joy in Self-Correction

Several years ago when I was working nearly 70 hours a week for another company, my husband would gently remind me about the Four Squares of Life detailed in the classic self help book “I Dare You!” by Ralston Purina Founder William Danforth. The theory is that life can be viewed as a square with…

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The Power of Print

It’s no secret that we live in a digital world. Technology advances daily, younger and younger children are becoming addicted to their devices and business are reaching their audiences online. Still, there’s nothing greater than watching people stop in their tracks when they’re caught off guard by amazing print advertising. Maybe it’s a billboard that…

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Man’s Best Friend

A dog’s single goal in life is to be loved by those around him. Similarly, our aim at Mopdog is to be loved by our clients and ensure their satisfaction with our services. If your company has received any of our services, from assistance with web development to communications support, let us know how we…

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We didn’t choose the dog life…

…the dog life chose us. No, really.   The agency first began as a freelance position in 1990 in Rhode Island. The business, named Bill Musial Advertising, became incorporated four years later in Indiana, where we worked in a basement with our two shih tzus. Buying website domains became big in the 90s, and we…

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Don’t Circle the Square

If you live in or near the Marietta area, you understand just how frustrating it is to circle the Marietta Square over and over again until you finally come across an available parking spot. We were fortunate enough to be able to tackle this issue with the City of Marietta by promoting the many other…

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The Results are In!

You may recall the Technology Through the Ages Survey we created based on a discussion over lunch about how technology knowledge and use differs through the generations. We had fun coming up with questions and spreading the word to find our answers. Thank you to the dozens of readers from ages 23 – 73 that…

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From Dog Heaven to Company Heaven

We’re flying high at the rumors about dogs being able to go to heaven! I mean…of course we’ve always known it was true. But it’s nice that society is starting to talk up a storm about it, too! Moppy’s heaven looks like endless dog bones and finally catching those squirrels that usually get away! What…

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Doggone Good Branding

Pathway Health has been a client of ours for a while now, so rest assured our tails were wagging at the opportunity to enhance the branding and messaging for INTERACT®, a collaboration between the INTERACT® founder, Pathway Health and Florida Atlantic University (FAU). INTERACT® is an acronym for “Interventions to Reduce Acute Care Transfers.” Interventions is a quality improvement program…

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